Tailored Brands Inctailoredbrands.com
XCCommerce’s Promotion Solution Suite enabled Tailored Brands to support dynamic attribute promotions across all its brands.
In today’s digital world, retailer’s are challenged with delivering promotional offers and coupons across multiple channels, countries, and currencies, while delivering its customers a true omni-channel experience. L Brands, a global fashion retailer operating over 3000 stores worldwide and annual revenues exceeding $12B, implemented XCCommerce’s industry leading promotion solution, delivering its customers an omni-channel experience and generating a strategic advantage over its competitors.
Client L Brands Inc.
Vertical ApparelHealth / Beauty
Size 3000+ Stores
Limited Brands (L Brands) is a leader in the North American fashion industry, with brands including Victoria Secret, Pink, and Bath and Body Works. L Brands is committed to providing their customers with the world’s best fashion brands of beauty and style, with a relevant, innovative experience. This includes offering a variety of promotion and coupon types that are appealing to their customers. With over 3000 stores and online sales in over 50 countries, promotion handling was complex and labour intensive.
Partnering with XCCommerce, L Brands delivers valuable rich promotion and coupon functionality across its multiple brands, channels and countries. The XCCommerce Promotion Solution Suite (PSS) provides L Brands with the ability to offer sophisticated promotions with the same behaviour and customer experience across its different sales channels. XCCommerce’s modular solutions and easy integration provides for the adoption of additional channels without the need for promotion related development. PSS is a high-speed and fully automated solution, delivering complex promotion conflict resolution, with consistent results.
L Brands creates coupon offers to target customers with specific offers, and to provide loyalty rewards. XCCommerce’s Central Coupon Management module provides support to ensure coupons are single use, are applied only when all defined criteria have been met, and use encoded IDs to help prevent fraud.
XCCommerce’s PSS multi-currency support is used to minimize the effort related to operating in many countries and using different currencies. A single promotion may apply to multiple countries, holding the specific target and reward amounts in each applicable currency. The implementation of XCCommerce’s innovative solutions eliminated the need for L Brands to create many duplicated promotions, by supporting different values for each currency within a single promotion.
Adoption of the XCCommerce Promotion Solution Suite has delivered L Brands a competitive advantage by being able to easily implement every type of promotional offer created from their strategic marketing campaigns. This is particularly important as each of its brands use a large number (100+) of promotion types, with each brand having its own unique rules.
The XCCommerce PSS multi-currency support has provided L Brands with the ability to automate the handling of multiple countries and currencies without requiring a large manual effort when defining offers.
The partnership with XCCommerce has enabled L Brands to offer a consistent customer experience across all current and future sales channels.