La Suite Promotionnelle a été conçue pour les détaillants qui souhaitent acquérir un avantage concurrentiel et offrir la meilleure expérience client en proposant des promotions complexes et cohérentes, quel que soit le canal.
Promotion Solution Suite Features and Benefits
- Enables easy set up, analysis, execution, maintenance, and implementation of highly complex promotions consistently and across all channels.
- Provides configurable, strategy-based promotions.
- Aligns promotions to appropriate strategies such as customer, competitive, margin, or market perception.
- Provides robust complex promotion support including those specific to customers, segments, loyalty, vendors, time & date, product purchases, bundled packages, and coupons.
- Utilizes advanced conflict resolution algorithms to ensure the Best Deal is calculated for all promotions.
- Provides overlap analysis at promotion creation to alert users to potentially conflicting promotions that might unnecessarily reduce margins.
- Ensures consistent execution of promotions regardless of channel.
- Provides control and command of marketing initiatives.
- Significantly reduces time to develop and execute promotional programs.
- Streamlines and accelerates promotion creation, delivery, management and execution.
- Facilitates rapid response to ever changing business needs, merchandise priorities, and competitive pressures.
- Optimizes existing Head Office, Point-of-Service, and ecommerce systems, extending their life and reducing development and maintenance costs.
- Allows retailers to reward consumer loyalty with targeted offers and CRM initiatives.
- Delivers a seamless customer experience regardless of channel.