{"id":6087,"date":"2021-01-11T16:25:11","date_gmt":"2021-01-11T21:25:11","guid":{"rendered":"https:\/\/xccommerce.com\/?p=6087"},"modified":"2021-06-23T11:35:01","modified_gmt":"2021-06-23T15:35:01","slug":"offrir-une-experience-client-omnicanale-la-quete-ultime-du-detaillant-daujourdhui","status":"publish","type":"post","link":"https:\/\/xccommerce.com\/fr\/offrir-une-experience-client-omnicanale-la-quete-ultime-du-detaillant-daujourdhui\/","title":{"rendered":"Offrir une exp\u00e9rience client omnicanale, la qu\u00eate ultime du d\u00e9taillant d&rsquo;aujourd&rsquo;hui"},"content":{"rendered":"\n<p>La mont\u00e9e en puissance du commerce \u00e9lectronique, des kiosques, des caisses en libre-service automatis\u00e9 et de bien d&rsquo;autres canaux de vente constitue une occasion en or pour le d\u00e9taillant d&rsquo;aujourd&rsquo;hui. Cependant, cela cr\u00e9e aussi un nouveau d\u00e9fi de taille&nbsp;: comment g\u00e9rer les offres promotionnelles distinctes et sophistiqu\u00e9es dans l&rsquo;ensemble des canaux, tout en offrant une exp\u00e9rience client coh\u00e9rente. Autrement dit, la question que se posent les d\u00e9taillants est la suivante&nbsp;: \u00ab Comment puis-je offrir une exp\u00e9rience r\u00e9ellement omnicanale \u00e0 mes clients?&nbsp;\u00bb<\/p>\n\n\n\n<p>Pour faire face \u00e0 la concurrence de plus en plus vive sur le march\u00e9 du commerce de d\u00e9tail, augmenter leurs ventes et attirer une client\u00e8le pour qui la technologie ne conna\u00eet plus aucun secret, les d\u00e9taillants se sont tourn\u00e9s vers le commerce \u00e9lectronique et d&rsquo;autres canaux de vente. Malheureusement, les applications de vente de chacun de ces canaux ont g\u00e9n\u00e9ralement un syst\u00e8me de configuration et des capacit\u00e9s d\u2019ex\u00e9cution des promotions qui leur sont propres, offrant rarement une logique de calcul et une coh\u00e9rence entre les diff\u00e9rents types d&rsquo;offres. Les d\u00e9taillants se voient donc oblig\u00e9s de configurer des promotions dans chaque application pertinente, selon le canal de vente, ce qui alourdit leur charge de travail et ouvre la porte aux erreurs. Cela signifie aussi que les consommateurs pourraient bien remarquer des incoh\u00e9rences dans une m\u00eame promotion \u00e0 travers les diff\u00e9rents canaux de vente, une exp\u00e9rience peu propice \u00e0 leur fid\u00e9lisation ou \u00e0 leur retour en magasin ou tout autre point de vente.<\/p>\n\n\n\n<p>Ces probl\u00e8mes s&rsquo;accentuent d\u00e8s que les \u00e9quipes commerciales des d\u00e9taillants cr\u00e9ent de nouveaux types de promotions, que ce soit pour \u00e9galer les offres de leurs concurrents ou suivre les nouvelles tendances du march\u00e9. Il leur faut bien souvent avoir recours \u00e0 une programmation complexe dans une ou plusieurs des applications des diff\u00e9rents canaux de vente afin de pouvoir g\u00e9rer les types d&rsquo;offres d\u00e9sir\u00e9es. C&rsquo;est g\u00e9n\u00e9ralement un processus de longue haleine, risqu\u00e9 et co\u00fbteux; il est donc fort peu probable que les nouvelles offres puissent \u00eatre mises en \u0153uvre \u00e0 temps pour r\u00e9pondre aux demandes des clients et aux tendances du march\u00e9.<\/p>\n\n\n\n<p>La solution \u00e0 ce probl\u00e8me est simple&nbsp;: la gestion des promotions doit \u00eatre distincte des applications de vente individuelles et passer par un service standardis\u00e9 offrant les m\u00eame capacit\u00e9s et une coh\u00e9rence \u00e0 travers tous les canaux de vente. Ajoutez \u00e0 cela une conception qui n&rsquo;enferme pas le d\u00e9taillant dans un ensemble de types d&rsquo;offres limit\u00e9 ni ne restreint l&rsquo;utilisation des coupons, des segments de client\u00e8le et autres capacit\u00e9s n\u00e9cessaires, et le probl\u00e8me est r\u00e9gl\u00e9! Le d\u00e9taillant peut atteindre son objectif ultime&nbsp;: offrir une exp\u00e9rience client r\u00e9ellement omnicanale!<\/p>\n\n\n\n<p>Le \u00ab&nbsp;Saint Graal&nbsp;\u00bb n&rsquo;est peut-\u00eatre pas si inaccessible que cela, apr\u00e8s tout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 la rescousse des d\u00e9taillants&nbsp;:<\/h3>\n\n\n\n<p>La suite de gestion des promotions XCCommerce propose une solution externalis\u00e9e pour la d\u00e9finition et l&rsquo;ex\u00e9cution des offres promotionnelles, con\u00e7ue pour \u00eatre utilis\u00e9e par les applications de vente dans tous les canaux. Ses capacit\u00e9s r\u00e9ellement omnicanales permettent une d\u00e9finition unique des promotions pour tous les canaux de vente et le ciblage des offres selon les canaux souhait\u00e9s, tout en offrant une garantie de coh\u00e9rence dans le calcul et l&rsquo;application des promotions.<\/p>\n\n\n\n<p>Avec la mise en \u0153uvre de la suite de gestion des promotions XCCommerce, tous les canaux de vente des d\u00e9taillants sont pris en charge par le moteur de promotion externalis\u00e9. Les d\u00e9taillants peuvent d\u00e8s lors commencer \u00e0 utiliser un nombre illimit\u00e9 de types d&rsquo;offres.<\/p>\n\n\n\n<p><a href=\"https:\/\/xccommerce.com\/contact\/?lang=fr\">Communiquez avec l&rsquo;\u00e9quipe XCCommerce<\/a> pour de plus amples renseignements sur les nombreuses fonctionnalit\u00e9s promotionnelles offertes par notre suite de solutions promotionnelles.<\/p>\n\n\n\n<div class=\"wp-block-group author-block\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/xccommerce.com\/wp-content\/uploads\/2020\/12\/favicon.png\" alt=\"XC Icon\" class=\"wp-image-5\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p>Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 par l&rsquo;\u00e9quipe de sp\u00e9cialistes de la vente au d\u00e9tail de XCCommerce. Forte de plus de 20 ans de collaboration avec des leaders mondiaux dans le domaine de la vente au d\u00e9tail, l&rsquo;\u00e9quipe XCCommerce a d\u00e9velopp\u00e9 un pr\u00e9cieux savoir-faire et une grande expertise dans ce secteur.<\/p>\n\n\n\n<div class=\"wp-block-buttons mt-3 is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/xccommerce.com\/contact\/?lang=fr\">Contact<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La mont\u00e9e en puissance du commerce \u00e9lectronique, des kiosques, des caisses en libre-service automatis\u00e9 et de bien d&rsquo;autres canaux de vente constitue une occasion en or pour le d\u00e9taillant d&rsquo;aujourd&rsquo;hui. Cependant, cela cr\u00e9e aussi un nouveau d\u00e9fi de taille&nbsp;: comment g\u00e9rer les offres promotionnelles distinctes et sophistiqu\u00e9es dans l&rsquo;ensemble des&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offrir une exp\u00e9rience client omnicanale, la qu\u00eate ultime du d\u00e9taillant d&#039;aujourd&#039;hui - Trends - XCCommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xccommerce.com\/fr\/offrir-une-experience-client-omnicanale-la-quete-ultime-du-detaillant-daujourdhui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offrir une exp\u00e9rience client omnicanale, la qu\u00eate ultime du d\u00e9taillant d&#039;aujourd&#039;hui - Trends - XCCommerce\" \/>\n<meta property=\"og:description\" content=\"La mont\u00e9e en puissance du commerce \u00e9lectronique, des kiosques, des caisses en libre-service automatis\u00e9 et de bien d&rsquo;autres canaux de vente constitue une occasion en or pour le d\u00e9taillant d&rsquo;aujourd&rsquo;hui. 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