{"id":6090,"date":"2021-01-11T16:27:07","date_gmt":"2021-01-11T21:27:07","guid":{"rendered":"https:\/\/xccommerce.com\/?p=6090"},"modified":"2021-06-23T11:35:01","modified_gmt":"2021-06-23T15:35:01","slug":"dans-lunivers-numerique-du-commerce-de-detail-contemporain-le-client-nattend-pas","status":"publish","type":"post","link":"https:\/\/xccommerce.com\/fr\/dans-lunivers-numerique-du-commerce-de-detail-contemporain-le-client-nattend-pas\/","title":{"rendered":"Dans l&rsquo;univers num\u00e9rique du commerce de d\u00e9tail contemporain, le client n&rsquo;attend pas!"},"content":{"rendered":"\n<p>Pour les d\u00e9taillants, le recours aux promotions est un moyen extr\u00eamement efficace d&rsquo;augmenter \u00e0 la fois leurs revenus et leur achalandage. Pour atteindre les r\u00e9sultats esp\u00e9r\u00e9s, les offres doivent \u00eatre coh\u00e9rentes et r\u00e9pondre aux besoins du march\u00e9, et l&rsquo;outil d&rsquo;ex\u00e9cution des promotions doit pouvoir g\u00e9rer de mani\u00e8re opportune la sophistication et les volumes croissants des offres. De nombreux d\u00e9taillants comptent aujourd&rsquo;hui sur des \u00e9v\u00e9nements commerciaux incontournables (comme le Vendredi fou ou le Cyberlundi) pour am\u00e9liorer leurs r\u00e9sultats financiers; il est donc essentiel que leurs syst\u00e8mes puissent g\u00e9rer la charge croissante induite par une augmentation importante de l&rsquo;achalandage en magasin et sur leurs sites de commerce \u00e9lectronique. Dans un monde o\u00f9 personne n&rsquo;a de temps \u00e0 perdre, les d\u00e9lais de traitement des paniers d&rsquo;achats en ligne ou des files d&rsquo;attente aux caisses des magasins ne sont tout simplement pas acceptables. Les consommateurs n&rsquo;ont pas le temps d&rsquo;attendre que votre syst\u00e8me r\u00e8gle ses probl\u00e8mes!<\/p>\n\n\n\n<p>Il est vrai de dire que les calculs \u00e9l\u00e9mentaires des offres promotionnelles simples sont relativement faciles \u00e0 g\u00e9rer. Toutefois, les consommateurs sont de plus en plus avertis et la concurrence ne cesse d&rsquo;augmenter dans l&rsquo;environnement du commerce de d\u00e9tail; les promotions d&rsquo;aujourd&rsquo;hui n&rsquo;ont donc plus rien de basique ou de simple. Aujourd&rsquo;hui, un moteur de promotion doit pouvoir g\u00e9rer de mani\u00e8re efficace et coh\u00e9rente de multiples canaux de vente, un nombre illimit\u00e9 de types de promotion et de coupons num\u00e9riques, ainsi qu&rsquo;une grande vari\u00e9t\u00e9 de types de r\u00e9compenses. Et ce n&rsquo;est pas tout! Les d\u00e9taillants doivent aussi pouvoir g\u00e9rer correctement les promotions qui se chevauchent, sous peine de subir une perte de b\u00e9n\u00e9fices et une diminution de la fid\u00e9lit\u00e9 de leur client\u00e8le.<\/p>\n\n\n\n<p>L&rsquo;outil d&rsquo;ex\u00e9cution des promotions doit prendre en compte et calculer un nombre \u00e9norme de permutations et de combinaisons. Malheureusement pour les d\u00e9taillants, il ne suffit plus d&rsquo;allouer des ressources au d\u00e9veloppement de solutions pour g\u00e9rer cette question, qui n&rsquo;a plus rien d&rsquo;un simple probl\u00e8me technique. Cette \u00e9poque est r\u00e9volue.<\/p>\n\n\n\n<p>La solution consiste \u00e0 externaliser la fonction de promotion, avec une application extensible qui permet d&rsquo;augmenter la capacit\u00e9 de traitement des afflux de donn\u00e9es lors des p\u00e9riodes achaland\u00e9es et de la diminuer \u00e0 d&rsquo;autres moments. Pour cela, les d\u00e9taillants doivent prendre en consid\u00e9ration les volumes et les besoins lors de leurs MEILLEURES p\u00e9riodes et veiller \u00e0 ce que la solution choisie ait la capacit\u00e9 de g\u00e9rer ces volumes, voire plus. Sinon, ces p\u00e9riodes deviendront rapidement un v\u00e9ritable CAUCHEMAR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 la rescousse des d\u00e9taillants&nbsp;:<\/h3>\n\n\n\n<p>La suite de gestion des promotions XCCommerce offre une r\u00e9solution des conflits extr\u00eamement rapide et sophistiqu\u00e9e, bas\u00e9e sur des r\u00e8gles, qui permet au d\u00e9taillant d&rsquo;offrir les promotions de son choix tout en \u00e9vitant toute forte d\u00e9cote ou application accidentelle de primes de fid\u00e9lit\u00e9 d\u00e9coulant d&rsquo;un chevauchement des offres. Le module d&rsquo;ex\u00e9cution des promotions peut fonctionner sur un serveur central ou \u00eatre d\u00e9ploy\u00e9 dans les points de vente, sur tous les terminaux de caisse ou sur le serveur du magasin. Sur serveur central, la solution est extensible&nbsp;: de multiples instances permettent de g\u00e9rer les p\u00e9riodes les plus achaland\u00e9es. Dans l&rsquo;environnement en nuage, cette extensibilit\u00e9 peut \u00eatre automatis\u00e9e et on peut ajouter des instances lors des p\u00e9riodes achaland\u00e9es et les retirer lorsqu&rsquo;elles ne sont plus n\u00e9cessaires. Typiquement, la r\u00e9ponse est quasi instantan\u00e9e, chaque instance pouvant g\u00e9rer plus de 200 transactions par seconde.<\/p>\n\n\n\n<p><a href=\"https:\/\/xccommerce.com\/contact\/?lang=fr\">Communiquez avec l&rsquo;\u00e9quipe XCCommerce<\/a> pour de plus amples renseignements sur les nombreuses fonctionnalit\u00e9s promotionnelles offertes par notre suite de solutions promotionnelles.<\/p>\n\n\n\n<div class=\"wp-block-group author-block\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/xccommerce.com\/wp-content\/uploads\/2020\/12\/favicon.png\" alt=\"XC Icon\" class=\"wp-image-5\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p>Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 par l&rsquo;\u00e9quipe de sp\u00e9cialistes de la vente au d\u00e9tail de XCCommerce. Forte de plus de 20 ans de collaboration avec des leaders mondiaux dans le domaine de la vente au d\u00e9tail, l&rsquo;\u00e9quipe XCCommerce a d\u00e9velopp\u00e9 un pr\u00e9cieux savoir-faire et une grande expertise dans ce secteur.<\/p>\n\n\n\n<div class=\"wp-block-buttons mt-3 is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/xccommerce.com\/contact\/?lang=fr\">Contact<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour les d\u00e9taillants, le recours aux promotions est un moyen extr\u00eamement efficace d&rsquo;augmenter \u00e0 la fois leurs revenus et leur achalandage. Pour atteindre les r\u00e9sultats esp\u00e9r\u00e9s, les offres doivent \u00eatre coh\u00e9rentes et r\u00e9pondre aux besoins du march\u00e9, et l&rsquo;outil d&rsquo;ex\u00e9cution des promotions doit pouvoir g\u00e9rer de mani\u00e8re opportune la sophistication&#8230;<\/p>\n","protected":false},"author":7,"featured_media":5628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dans l&#039;univers num\u00e9rique du commerce de d\u00e9tail contemporain, le client n&#039;attend pas! - Trends - XCCommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xccommerce.com\/fr\/dans-lunivers-numerique-du-commerce-de-detail-contemporain-le-client-nattend-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans l&#039;univers num\u00e9rique du commerce de d\u00e9tail contemporain, le client n&#039;attend pas! - Trends - XCCommerce\" \/>\n<meta property=\"og:description\" content=\"Pour les d\u00e9taillants, le recours aux promotions est un moyen extr\u00eamement efficace d&rsquo;augmenter \u00e0 la fois leurs revenus et leur achalandage. 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