How Agile Is Your Promotional Strategy?
Customer Behavior Shifts Require Flexibility, Personalization
The pandemic heightened longstanding obstacles for retailers. Marketers quickly discovered their ability to adapt was hindered by outdated promotion architectures, disparate promotion solutions across sales channels, and an inability to deploy complex, targeted promotions that would resonate with their shoppers. XCCommerce partnered with Retail TouchPoints to explore this issue—and what retailers can do about it—in our whitepaper: “How Agile is your Promotional Strategy?”.
Download “How Agile is Your Promotional Strategy?” and contact XCCommerce with your questions and comments.