Promotion Solutions Suite
The Promotion Solution Suite is a powerful omni-channel tool for retailers who are looking to gain market advantage and deliver on the customer experience by providing consistent complex promotions regardless of channel. The suite provides a retailer strategy based promotion setup and leading edge targeted customer interaction promotions.
The Suite provides robust complex promotion support including those specific to customers, segments, loyalty, vendors, time & date, product purchases, bundled packages, and coupons. It utilizes advanced conflict resolution algorithms to ensure the Best Deal is calculated for all promotions. The Promotion Solution Suite is fully internationalized, with support for multiple languages and currencies.
Execution Module
The extremely fast and scalable Promotion Execution Module evaluates customer baskets, finds applicable promotions, analyzes all the possible permutations, resolves the conflicts to find the best deal and returns the results in milliseconds. The engine is an external service which can be used to provide the same promotion capabilities and consistent calculations across all sales channels.
Central Coupon Module
The Central Coupon module supports 100’s of millions of coupons, segregated durations, encoding options, and usage controls, this browser based tool supports the creation, management and tracking of coupons across all channels. It can be run in conjunction with the promotion execution engine to offer unparalleled generic and targeted promotion across all channels.
