Why Promotions Don’t Pay
Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…Read more
Driving sales revenue and increasing customer loyalty are two primary considerations when developing your promotion strategy. But what will work with today’s sophisticated consumer? Behaviours have evolved and consumers want more than discounts. Convenience, safety, value, new products, free shipping, free gifts, charitable donations and support, and CSR are examples of what consumers are looking for from their retailer.
We had a chance to speak with Retail Insider about how technology is transforming retailers’ promotional efforts to such an extent that they are realizing a significant strategic advantage over those who are failing to adapt.