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Emerging Trends

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Emerging Trends

Complex Promotions Are Helping Retailers Drive Sales and Loyalty in an Increasingly Digitized World

Driving sales revenue and increasing customer loyalty are two primary considerations when developing your promotion strategy. But what will work…

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Emerging Trends

Why Promotions Don’t Pay

Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…

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Emerging Trends

The Key to Running Promotions Strategically

Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of…

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Woman In Grocery Aisle Of Supermarket With Coupons
Emerging Trends

Do Coupons have a place in today’s Digital World?

Not only do coupons have a place in a digital world, they are steadily becoming a vital tool in helping…

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Emerging Trends

In today’s competitive digital retail world, customers won’t wait!

For retailers, the use of promotions is an extremely effective way of driving both revenue and customer traffic. To achieve the…

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Emerging Trends

The “Holy Grail” for today’s retailer – providing an omni-channel customer experience

The growing influence of eCommerce, kiosks, self scanning and numerous other sales channels is a great opportunity for today’s retailer….

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Emerging Trends

Death by a thousand cuts – Can too many offers undermine your promotion strategy?

As retailers use more and more promotions in an attempt to drive sales and customer traffic, the need to control…

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