Driving sales revenue and increasing customer loyalty are two primary considerations when developing your promotion strategy. But what will work…
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Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…
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Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of…
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Not only do coupons have a place in a digital world, they are steadily becoming a vital tool in helping…
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For retailers, the use of promotions is an extremely effective way of driving both revenue and customer traffic. To achieve the…
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The growing influence of eCommerce, kiosks, self scanning and numerous other sales channels is a great opportunity for today’s retailer….
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As retailers use more and more promotions in an attempt to drive sales and customer traffic, the need to control…
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