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JOANN deploys XCCommerce for Retail Promotions and Coupon Management

MONTREAL – February 8, 2024XCCommerce – a leading provider of promotion solutions for retailers across segments – today announced JOANN – the American category leader in sewing and fabrics with one of the largest arts and crafts offerings – has successfully implemented XCCommerce Coupon Management across channels – in all 800+ stores, online, and mobile. The XCCommerce Coupon Management – part of the XCCommerce Promotions Management Platform – enables JOANN to reward customer loyalty with targeted promotional offers and coupons, gain operational efficiencies, and drive sustainable revenue growth and margin improvement.

Our customers are at the center of everything we do. We are continually innovating and looking for ways to help them unleash their creativity for any project they can imagine. With XCCommerce, we have better control to execute creative promotional campaigns at scale and deliver the relevant offers customers expect with even more value. To top it off, despite a tight schedule, the implementation completed on-time and on-budget.

Ryan Davis, VP of Marketing, JOANN

The global handicrafts market was estimated at $678.2 billion in 2022. Led by North America, consumer demand for arts and crafts is accelerating due to the rise of eCommerce marketplaces and trends such as eco-friendly/sustainability, 3D printing, and traditional crafts. XCCommerce Coupon Management reduces campaign time-to-market with streamlined coupon creation and management, enabling teams to rapidly respond to consumer demand, market dynamics, and business needs.

Key benefits of XCCommerce Coupon Management include:

  • Horizontally scalable to meet demand before or as it occurs, ensuring that coupon is ready to use whenever the customer chooses.
  • Coupon tracking for visibility of coupon redemption and campaign performance.
  • Targeted Coupons enables control of personalized coupons with maximum uses to prevent copying and fraud.
  • Stored value coupons that can be used over a defined time, eliminating the need to use gift cards for campaigns.
  • Multiple deal export options enablebusiness users to export all changed deals or all deals for a particular store, with a single click.
  • Centralized control enables better data hygiene with reduced number of customer record touchpoints from different systems.
  • Optimizes existing legacy systems and extends technical life with simple and extensible architecture, while reducing overall cost of ownership.

JOANN is an iconic brand, and we are thrilled to continue supporting their mission to inspire the creative spirit in their customers.

Danny Rosenoff, CEO, XCCommerce

About XCCommerce

XCCommerce is the leading authority in unified retail promotion automation. Our mission: to empower retailers to thrive by providing their customers exceptional value and shopping experiences across in-store, online, and mobile channels.

Driven by the XCCommerce Unified Promotions Platform, top retailers across North America – including Metro, LL Bean, Academy Sports, Ann Taylor, Belk, Shoppers Drug Mart, and Tailored Brands – consistently report increased customer loyalty, operational efficiencies, and sustainable growth.

Deliver the value and experience your customers expect with XCCommerce, a proven partner in unified retail promotion automation. Learn more at


For 80 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leader in sewing and fabrics with one of the largest arts and crafts offerings has grown to include 830 stores across 49 states and a robust ecommerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single source for all the supplies, guidance, and inspiration needed to achieve any project or passion.

PR Contact for XCCommerce

Dan Surtees
VP of Strategy & Business Development