XCCommerce and RELEX Partner to Enable AI-powered Retail Promotion Planning and Optimization with Execution and Management

Available for retailers across verticals, unified offering increases promotional ROI up to 15% and operational efficiencies up to 75%

MONTREAL and ATLANTA – January 11, 2024 – XCCommerce – a leading provider of promotion solutions for retailers across segments – today announced a new partnership with RELEX Solutions – a provider of unified supply chain and retail planning solutions – to fully integrate the complex retail promotion process – from end to end. From planning to testing to execution, the XCCommerce platform combined with RELEX AI-driven pricing and promotion planning capabilities, offers retailers the ability to rapidly respond to market dynamics and easily manage complex, cross-channel promotions for optimal customer experiences and more profitable revenue.

“The partnership is another step in our commitment to offering a best-in-class unified platform as we now partner with the rich XCCommerce execution platform to manage promotions across all channels.”

Andreas Willgert, General Manager of Promotions, RELEX

With the cost of food and goods reaching historic highs in the U.S., Canada, and internationally, consumers are looking to get more value and save money. According to Insider Intelligence, 59% of U.S. consumers now buy items on sale more often and 44% use more coupons. Promotion planning and management is ever more critical but can be difficult and impact margins using legacy point solutions. The rise in consumers “coupon stacking” – such as using a mix of paper and digital coupons along with store rebates and loyalty club rewards – makes flawless execution of complex promotions essential, or risk consumer backlash and loss of promotional revenue up to 40%.

This strategic partnership brings unification of AI-driven pricing and promotion planning and optimization with complex promotion execution and management, to boost customer loyalty while increasing promotional ROI up to 15% and operational efficiencies up to 75% for retailers. 

Key capabilities include:

• Single Source of Data Truth: One-stop management for all lifecycle pricing decisions including pricing and promotions, regardless of brand, channel, country, currency, or language.
• Scalable Delivery for Complex Promotions: Supports multi-level and multi-rule promotions using advanced conflict resolution, with ability to scale up to meet real-time demand during heavy shopping times, such as Black Friday.
• Flexibility for Price and Promotional Strategies: Customize rules to meet specific objectives, such as maintaining margins, price-matching, or markdowns, which can be set at the enterprise level down to a category, specific product group, and even a single product in a single location.
• Optimized Recommendations: Integrates rule-setting with a data-driven approach, leveraging predictive analytics and price elasticity modeling for precise pricing and informed promotion decisions.
• Scenario Testing: Gain insights into the impact of price changes on sales, margins, competitive positioning, and compliance with internal rules.
• Offline Execution: Run accurate promotions at the store level from multiple sources in the event internet access is offline, due to severe weather or a natural disaster.

“AI-powered promotion planning and optimization from RELEX are seamlessly ingested by the XCCommerce platform for execution and management. The result: consistent cross-channel promotions execution for improved promotional ROI.”

Danny Rosenoff, CEO, XCCommerce

“The unified offering eliminates the need for retailers to cope with disparate, siloed solutions,” said Danny Rosenoff, CEO, XCCommerce. “AI-powered promotion planning and optimization from RELEX are seamlessly ingested by the XCCommerce platform for execution and management. The result: consistent cross-channel promotions execution for improved promotional ROI.”

RELEX was recently named a Leader in the Forrester Wave: Retail Planning Platforms, Q4 2023. “The partnership is another step in our commitment to offering a best-in-class unified platform as we now partner with the rich XCCommerce execution platform to manage promotions across all channels,” said Andreas Willgert, General Manager of Promotions, RELEX.

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Meet Us at NRF

XCCommerce is exhibiting at NRF 2024: Retail’s Big Show, in booth #1141. To see a platform demo or meet with our executives, visit our booth, or book your meeting at www.xccommerce.com/event/nrf-2024-retails-big-show.

RELEX will also be exhibiting at NRF in booth #4446. To schedule a meeting, see a demo of the new offering or hear a variety of in-booth presentations, visit our booth, and learn more here: www.hub.relexsolutions.com/nrf.

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About XCCommerce, Inc.

For more than 20 years, XCCommerce has provided retailers with an automated platform to manage and analyze complex promotions, across all traditional and digital commerce channels. Our mission: to help retailers better compete in dynamic markets by enabling them to easily deliver cross-channel promotions and a frictionless customer experience for more profitable revenue. Our innovative solutions are proven with some of North America’s largest retailers with international reach, including LL Bean, Skechers, Academy Sports, Ann Taylor, Lane Bryant, Metro Grocery, Belk, Shoppers Drug Mart, and Tailored Brands.

XCCommerce, Inc. is a private company headquartered in Montreal, Canada. To learn more about XCCommerce, visit www.xccommerce.com.

About RELEX

RELEX Solutions provides a unified supply chain and retail planning platform that aligns and optimizes demand, merchandising, supply chain, operations, and production planning across the end-to-end value chain. We help retailers and consumer goods companies like Dollar Tree and Family Dollar, Rite Aid, Sprouts Farmers Market, AutoZone, PetSmart, and The Home Depot drive profitable growth across all sales and distribution channels, leading to higher product availability, increased sales, and improved sustainability. Learn more at: www.relexsolutions.com/customers.

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