
CEO and Board Member
In June 2021, Danny joined XCCommerce as CEO and then was appointed as a member of the Board in December 2023. An experienced leader in the retail industry, Danny oversees the company’s global operations, focusing on driving growth of the business and operational efficiencies.
Danny has 25+ years of extensive experience in the retail software business, with roles in sales and marketing, strategic partnerships, and services. Danny began his career with STS Systems and then held key senior leadership roles within Aptos. He was responsible for growing Aptos’ revenue leading to the company’s acquisition by Goldman Sachs.

Head of Finance & HR
Laura is a seasoned finance professional with expertise in the banking industry, financial reporting, and collaborative team environments. In her current role as Head of Finance and HR at XCCommerce, she is responsible for ensuring the financial health of the organization while also managing human resources.
With a Bachelor of Commerce in Accounting from McGill University and a CPA designation, Laura has built a successful career in finance, having worked with esteemed institutions such as National Bank, Desjardins, and KPMG. Additionally, she has contributed her skills as Treasurer and Board member for a non-profit daycare, reflecting her commitment to community engagement.

VP Technology
Sandy joined XCCommerce in January 2000 and brings over 40 years of retail experience to the company. Beginning his career as a Developer, Sandy quickly demonstrated a passion for technology and innovation, leading to roles in managing Development, Quality Assurance, and Infrastructure Teams.
With a proven track record in enhancing operational efficiency and driving project success, Sandy is dedicated to leveraging technology to support business growth and improve customer experiences in the ever-evolving retail landscape. His extensive expertise and leadership continue to play a pivotal role in shaping XCCommerce’s strategic direction.

VP Professional Services and Customer Success
Scott Bernstein joined the XCCommerce team in January 2023 to lead Professional Services and Customer Success. With almost 30 years of experience in the retail industry, he brings a wealth of knowledge in running both onshore and offshore teams. In his current role, Scott leads a dedicated team focused on delivering exceptional services and ensuring the success of XCCommerce’s clients worldwide.
Throughout his extensive career, Scott has a proven track record of driving customer-centric initiatives and building high-performing teams across global locations. His expertise in enterprise solutions and customer relationship management has been instrumental in achieving client goals and elevating overall satisfaction. Prior to joining XCCommerce, he held senior leadership positions where he was responsible for delivering innovative solutions and managing key customer relationships.
Scott is dedicated to staying at the forefront of industry trends and best practices. He is passionate about empowering his team and clients to reach their full potential, ensuring that XCCommerce continues to be a leader in providing cutting-edge retail solutions. His leadership and commitment to excellence have consistently resulted in operational efficiencies and increased value for clients.

VP Strategy and Business Development
Since joining XCCommerce in 2020, Dan has led the Business Development and Marketing team, focusing on acquiring new retail clients, while working with existing valued clients to ensure XCCommerce consistently meets and exceeds its commitments.
With over 20 years of experience in the retail industry, Dan has showcased his innovative leadership across sales, marketing, product strategy, and the delivery of complex IT solutions. Central to his success is his talent for building long-term, trusted partnerships with clients.