A new 2026 study from XCCommerce reveals that 46.8% of shoppers buy more than planned or switch brands when redeeming rewards — proving promotions are no longer just loyalty perks, but powerful drivers of incremental spend. The research, featured in StreetFight, highlights that nearly 80% of shoppers are most motivated by simple percent- or dollar-off offers, especially when they’re timely, relevant, and easy to redeem.
The message for local and regional retailers? Simplicity, consistency, and seamless execution build trust — and bigger baskets.
To read the full article, visit:
https://streetfightmag.com/2026/02/10/study-finds-rewards-drive-bigger-baskets-and-brand-switching/
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