XCCommerce Wins “e-Commerce Infrastructure Innovation of the Year” in 4th Annual RetailTech Breakthrough Awards 

Leading market intelligence organization recognizes XCCommerce for advancing next-generation, AI-driven retail infrastructure 

Montréal, QC — May 7, 2026 — XCCommerce, a leading omnichannel retail incentives engine, today announced it has been named e-Commerce Infrastructure Innovation of the Year in the 4th Annual RetailTech Breakthrough Awards, a program conducted by RetailTech Breakthrough Awards that recognizes the most innovative companies and technologies shaping the future of retail. 

This year’s awards spotlight the next era of retail, one defined by AI-driven insights, always-on operations, and customer-centric experiences. XCCommerce was recognized for its role in transforming how retailers execute promotions, delivering a modern infrastructure layer that enables seamless, real-time incentives across in-store, ecommerce, mobile, and loyalty channels. 

XCCommerce powers promotions for leading global retailers including Academy Sports + Outdoors, Ann Taylor, L.L.Bean, maurices, Shoppers Drug Mart, Bath & Body Works, Victoria’s Secret, Tailored Brands, and Tapestry, among others. 

“Retail is entering a new phase where every interaction is influenced by data, AI, and real-time decisioning, and promotions sit at the center of that experience,” said Danny Rosenoff, CEO of XCCommerce. “We built XCCommerce to give retailers the infrastructure they need to execute incentives with precision, consistency, and speed. This recognition from RetailTech Breakthrough reinforces the impact we’re delivering across the industry.” 

XCCommerce replaces fragmented, legacy promotion systems with a centralized, API-first platform that delivers: 

• Faster time-to-market for promotions 
• Reduced discount leakage and improved margin control 

• Reliable execution during peak retail events 

• Scalable, personalized incentives across all channels 

Built with deep in-store expertise and designed for enterprise scale, XCCommerce ensures that even the most complex promotions execute consistently — online, in-store, and everywhere in between. 

With its “Incentives Without Limits” approach, XCCommerce continues to help retailers unlock new levels of agility, performance, and customer engagement — setting a new standard for commerce infrastructure in an increasingly AI-driven retail landscape. 

About XCCommerce 

XCCommerce is the only omnichannel retail incentives engine that can execute any offer of any complexity flawlessly and with ease. We give retailers Incentives Without Limits, empowering them to deliver precise promotions, unified execution, and seamless customer experiences across every channel and banner. XCCommerce enables growth-focused retailers to power their promotions at scale with complete confidence through limitless, creative promotion capabilities. Learn more at www.xccommerce.com.