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Omni-channel promotion / coupon solution for Ascena


Ascena Retail Group Inc. is the largest specialty retailer for women and girls in the United States. Comprised of seven brands, it includes Ann Taylor, LOFT, Lou & Grey, Lane Bryant, Cacique, Catherines, and Justice.

Ascena was in need of a promotion solution with the rich functionality to support the unique requirements of its many brands. The existing landscape had multiple ERP, POS, eCommerce and OMS systems between different brands and sales channels, and when new promotion functionality was required, Ascena had to spend time and money to implement multiple changes between each solution.

Ascena’s existing solutions lacked the required functionality to support its need for custom promotions, causing inconsistencies across channels and brands due to the manual effort that was necessary.


Partnering with XCCommerce (XC), Ascena implemented the XC Promotion Solution Suite to deliver an omni-channel promotion and coupon solution, enabling promotions to be unique to each brand regardless of the sales channels in place.   

Results Delivered

XC’s Promotion Solution Suite (PSS) delivered Ascena the same complex promotion capabilities without needing to perform custom development for their eCommerce, OMS and POS systems. Ascena was able to simplify the setup and management of all promotions across all banners and channels, resulting in reduced effort for their Business and Marketing teams. With the elimination of costly and time-consuming customizations, Ascena was able to drive sales and revenues with the immediate delivery of new and complex promotions. XC’s promotion solutions allowed the business teams to invent and implement new and creative promotions, with the simplicity of a web-based wizard.

XCCommerce’s fully automated solution also allowed Ascena to execute complex promotions while reducing the labor required at checkout, allowing Ascena’s Store Operations team more time to concentrate on consumer interaction and sales. XC’s Coupon Management solution provided Ascena with automated control of coupon issuance and redemption applicability rules. The centralized solution enabled Ascena to track and control the use of coupons and prevent loss due to fraud and misuse. With the rapid growth of digital solutions in the retail industry, the well-established partnership with XCCommerce will allow Ascena to transition quickly and be a leader amongst its competition.

For more information on our advanced promotion solutions and how they can support your marketing and promotions strategies, contact XCCommerce at