Omni-channel promotion / coupon solution for Ascena
Background Ascena Retail Group Inc. is the largest specialty retailer for women and girls in the United States. Comprised of…Read more
XC’s Enterprise Promotion Solution will greatly standardize our business processes and modernize our technology footprint. These are critical advantages in a fast paced and complex retail environment.JP Mudhireddy, Senior Director Store Systems & Payments, Tailored Brands
Tailored Brands is a fashion retailer with multiple brands and locations across North America, with annual revenues of approximately $3 billion. Featuring leading menswear retailers Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men, and family retailer K&G Fashion Superstore, Tailored Brands is a leading omni-channel specialty retailer, who helps its customers look and feel their best by delivering personalized products and services through its global network of stores and eCommerce sites.
Tailored Brands required a promotion solution that could adapt to market conditions by creating promotional offers at a more granular level. Previously, its existing sales applications could not support all the related master data needed to support promotion creation on a large array of attributes. Using its existing systems, custom promotions required manual intervention by sales representatives, resulting in consistency issues and revenue loss.
Tailored Brands implemented the XCCommerce (XC) Promotion Solutions Suite to support an omni-channel multi-language promotion and coupon solution, while still allowing for promotions to be unique to each brand, regardless of the sales channels in place.
XC’s Promotion Solution Suite (PSS) supplemental attributes allowed Tailored Brands to support dynamic attribute promotion across all of its brands without the need to augment its existing POS or eCommerce solutions to save this data. Supplemental attributes allowed the sales application to pass minimal information, and for the XC Promotion Execution Module to perform a look up on promotion evaluation.
XCCommerce’s Item Combos were used to support promotions where items could be treated as separate items or a combo for a promotion. For example, a sport coat and pants being referenced as a single unit “Suit” for promotions like “Buy One Suit get One Free”, even though each of these items could be purchased separately.
Today, Tailored Brands and XCCommerce continue their strong partnership, delivering complex and unique promotions across all channels and brands.
For more information on our advanced promotion solutions and how they can support your marketing and promotions strategies, contact XCCommerce at firstname.lastname@example.org.