Targeted promotions and offers is an effective way to drives sales and increase customer loyalty, which is exactly the results achieved by RONA, one of Canada’s largest home improvement retailers, when it partnered with XCCommerce and implemented its Promotion Solution Suite.
RONA is a division of Lowe’s Canada, one of Canada’s leading home improvement companies. Spanning the entire country, RONA’s vast network of more than 375 stores includes both corporate stores and independent affiliated dealers. Known for its large in-store and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects.
The Reno Depot banner of RONA was replacing its Point Of Sale (POS) system and needed a promotion solution to support its specific requirements. RONA also needed to ‘future proof’ themselves against new development costs as new functionality is required and new channels are added.
Operating in a very competitive market, RONA needed an advanced promotion solution to deliver basic promotional offers (e.g. % discount, BOGO) as well as promotions tiered on quantity or spend amount (e.g. buy 12 of any item and get the 13th free).
The promotion solution would need to support RONA’s challenge of multiple sale types and customers, including cash and carry sales, custom orders and commercial transactions for Do-It-Yourself individuals and professional contractors.
In addition to complex promotion types, RONA required the ability to select the best deal between promotions which overlapped on the same items, guaranteeing consistency and customer satisfaction, while eliminating unintended deep discounts due to multiple competing offers.
The XCCommerce Promotions Solution Suite was chosen as a means to provide all the required functionality and to future proof against potential new promotion types. The externalizing of the promotion execution process also allowed for the adoption of future sales channels as well as for future changes to different sales systems.
XCCommerce’s industry leading promotion solution allowed RONA to implement its desired promotions and marketing strategies, enabling them to quickly adapt to industry trends and pressures. At the same time, the XCCommerce solution reduced the load and stress on cashiers while providing customer satisfaction through consistent results.
The XCCommerce promotion solutions provides support for commercial customers who receive varying discounts by product category, depending on their business volume rating with RONA. Support is also provided for custom orders, including modification of orders after the initial completion and appropriate recalculation of promotions.
Adoption of the XCCommerce Promotion Solutions Suite has delivered RONA a competitive advantage, delivering the ability to implement any promotion type RONA can think of.
XCCommerce’s Promotion Solution Suite enabled Tailored Brands to support dynamic attribute promotions across all its brands.
XCCommerce’s industry leading promotion solution helped Shoppers Drug Mart transform its promotions and marketing strategies, enabling rapid creation of unique and complex promotions to support and enhance its loyalty program.
RONA drives customer loyalty with targeted promotions and offers for commercial customers.
Metro, one of Canada’s premier grocers, implements XCCommerce’s Promotion Solution Suite as part of its overall approach of providing a customer centric focus, including loyalty rewards and personalized offer processing.
