Ascena simplifies the management of complex promotions across all sales channels and unique brands using one solution - XCCommerce’s Promotion Solution Suite. With the implementation of XCCommerce’s industry leading promotion solution, Ascena’s Business and Marketing teams are able to focus on designing promotion strategies and drive retail sales.
Ascena Retail Group Inc. is the largest specialty retailer for women and girls in the United States. Comprised of seven brands, it includes Ann Taylor, LOFT, Lou & Grey, Lane Bryant, Cacique, Catherines, and Justice.
Ascena had multiple ERP, POS, eCommerce and OMS systems between different brands and sales channels. When new promotion functionality was required, Ascena needed time and money to implement the multiple changes required between each solution.
Ascena needed a promotion and coupon solution that allowed for promotions to be unique to each brand regardless of sales channels in place. Manual intervention was required by Ascena for any custom promotions that weren’t supported in the existing systems, causing consistency issues as well as other issues with handling simplified coupons.
The XCCommerce (XC) Promotion Solution Suite was chosen as a means to provide Ascena with all its required functionality and to future proof against potential new promotion types. The externalizing of the promotion execution process also allowed for consistent behaviour across all sales channels, including possible future channels. In addition, XC’s fully automated promotion calculation resulted in a reduction of labour required across all channels, including Ascena stores and call centres.
Using the web-based Promotions Management Module from XC, Ascena’s unique and complex promotions were entered into user friendly wizards by brand, enabling each brand to have separate access to its own specific promotions and coupons. This allows each brand to quickly build promotions from its own library of promotions.
With XCCommerce’s coupon solution, Ascena is able to track and control the use of coupons and prevent loss due to fraud and misuse.
XCCommerce’s Promotion Solution Suite (PSS) delivered Ascena the same promotion capabilities without needing to perform custom code in eCommerce, OMS and POS systems. With the elimination of costly and time-consuming customizations, Ascena was able to drive sales and revenues with the immediate delivery of new and complex promotions. XC’s promotion solution allowed the business teams to invent and implement new and creative promotions with the simplicity of a web-based wizard.
Ascena experienced faster checkouts and consistent results once promotion calculations were automated with the specific rules that were required by promotion and brand. Each brand maintained its unique promotion complexity without having to give up functionality due to another brand’s decision. In addition, XC’s fully automated promotion calculation resulted in a reduction of labour required across all channels, including Ascena stores and call centres.
With the addition of new brands, Ascena has the ability to seamlessly implement XCCommerce’s Promotion Solution Suite and immediately experience the same benefits being delivered to Ascena’s other brands.
With the rapid growth of digital solutions in the retail industry, the well-established partnership with XCCommerce will allow Ascena to transition quickly and be a leader amongst its competition.
XCCommerce’s Promotion Solution Suite enabled Tailored Brands to support dynamic attribute promotions across all its brands.
XCCommerce’s industry leading promotion solution helped Shoppers Drug Mart transform its promotions and marketing strategies, enabling rapid creation of unique and complex promotions to support and enhance its loyalty program.
RONA drives customer loyalty with targeted promotions and offers for commercial customers.
Metro, one of Canada’s premier grocers, implements XCCommerce’s Promotion Solution Suite as part of its overall approach of providing a customer centric focus, including loyalty rewards and personalized offer processing.
