Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of the offer is one of the major reasons retail margins are so depressed. So, what is the key to running promotions strategically?
Robin Coles, Managing Director of XCCommerce in the UK and Europe joined Will Laurenson, the founder and presenter of the Customers Who Click podcast, to discuss how retailers and brands can get smarter about promotions and use them as a creative tool to drive engagement and loyalty.
During the broadcast they discussed the myths and misconceptions around improving promotions management, the common mistakes brands make with promotions and how Covid-19 has changed consumer expectations.
Best enjoyed with a cup of tea, or coffee, this is a great insight into how automation can help retailers see a higher return on their investment in promotions and loyalty programmes and improve key performance indicators including average order value, lifetime value, returns and stock turn.
You can access the Customer Who Click podcast featuring Robin here.