Executive Summary

“In a very dynamic food market, the Promotion software gives us a much needed competitive edge to retain and improve market share.”

Background

Our Client, one of Canada’s premier grocers, with over 950 food stores under multiple banners, firmly believes in a customer-centric approach that includes promoting health and well-being while providing customers with quality products. It offers its own line of high quality products at an affordable price.

As part of its customer focused approach, our Client has a large loyalty program featuring 5+ million households to which they strive to offer personalized, relevant weekly offers.

Transformation

Partnering with XCCOMMERCE, our Client implemented XCCommerce’s (XC) advanced promotion solutions to support its customer targeted offers, including the support of loyalty point promotions and personalized targeted coupon offers. The XC Promotion Solution Suite (PSS) provides the rich promotion and coupon functionality our Client needs, combined with fast, fully automated, consistent results.

Combining XC’s innovative and industry leading solutions with its existing CRM solution, our Client can  provide offers to customers based on the customer’s previous shopping history and preferences. The XC Coupon Management Module provides control of coupon usage, as well as allowing coupons to be tied to the customer’s account (wallet).

Results Delivered

Adoption of the XCCommerce Promotion Solution Suite (PSS) was achieved in a short period of time and has provided our Client with the ability to implement any type of promotional offer they need to drive sales and customer loyalty. The implementation of PSS has also provided our Client with the ability to offer a consistent customer experience across any current and future sales channels

For more information on our advanced promotion solutions and how they can support your marketing and promotions strategies, contact XCCommerce at info@xccommerce.com.