Executive Summary

Background

Our Client, a major international retailer with annual revenues over $12B, specializes in selling lingerie, personal care and beauty products, apparel and accessories. Its committed to providing customers with the world’s best fashion brands of beauty and style, with a relevant, innovative experience. This includes offering a variety of promotion and coupon types that are appealing to its customers. With over 3000 stores and online sales in over 50 countries, promotion handling could be complex and labour intensive.

Transformation

Partnering with XCCOMMERCE, our Client delivers valuable rich promotion and coupon functionality across its multiple brands, channels and countries. The XCCommerce (XC) Promotion Solution Suite (PSS) provides our Client with the ability to offer sophisticated promotions with the same behaviour and customer experience across its different sales channels. XC’s modular solutions and easy integration provides for the adoption of additional channels without the need for promotion related development. PSS is a high-speed and fully automated solution, delivering complex promotion conflict resolution, with consistent results.

Our Client creates coupon offers to target customers with specific offers, and to provide loyalty rewards. XC’s Coupon Management module provides support to ensure coupons are single use, are applied only when all defined criteria have been, met and use encoded IDs to help prevent fraud.

XCCommerce’s PSS multi-currency support is used to minimize the effort related to operating in many countries and using different currencies. A single promotion may apply to multiple countries, holding the specific target and reward amounts in each applicable currency. The implementation of XCCommerce’s innovative solutions eliminated the need for our Client to create many duplicated promotions, by supporting different values for each currency within a single promotion.

Results Delivered

Adoption of the XCCommerce Promotion Solution Suite has delivered our Client a competitive advantage by being able to easily implement every type of promotional offer created from their strategic marketing campaigns. This is particularly important as each of its brands use a large number (100+) of promotion types, with each brand having its own unique rules.

The XCCommerce PSS multi-currency support has provided our Client with the ability to automate the handling of multiple countries and currencies without requiring a large manual effort when defining offers.

The partnership with XCCommerce has enabled our Client to offer a consistent customer experience across all current and future sales channels.

For more information on our advanced promotion solutions and how they can support your marketing and promotions strategies, contact XCCommerce at info@xccommerce.com.