Matthew graduated from Boston University in 2006 with a major in Computer Science. He began his career as a solutions architect and also founded Yellow Bird Project, an e-commerce store that predated Shopify. Throughout his career, he closely followed the rapid advancements in e-commerce technology.
In 2014, he co-founded Otimo Retail and has led the firm since its inception. Otimo has participated in nearly 20 financings, including seed, Series A, and Series B rounds, as well as several majority acquisitions.
Promotion execution and management are central to the retail experience—driving offers, coupons, loyalty programs, personalization, and clienteling. With billions of…
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Leader in unified retail promotion automation publishes research brief on new standards driven by the post-pandemic pivot to brick-and-mortar innovation…
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The unstoppable rise of couponing, and the industry challenge of enabling it to scale The history of the coupon itself…
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