2026 Retail Promotions Shopper Study: What Actually Converts

We’ve released our 2026 Shopper Study, conducted in partnership with NRF, examining how U.S. shoppers engage with coupons, discounts, and loyalty programs across online and in-store experiences. Early findings show 70%+ are using or exploring AI to find better deals, 75% expect personalized offers, and nearly half say promotions influence them to buy more or try new brands. These shifts are redefining what effective incentives look like in 2026.

What the Survey Report Uncovers

• How shoppers discover deals today
• Which incentives are most likely to convert
• The impact of promotions on buying behavior
• How shoppers perceive AI-driven promotions
• What retailers must do differently for 2026

Today’s shoppers are informed, empowered, and selective. Retailers that align incentives with shopper expectations will drive higher conversion, stronger loyalty, and sustainable growth. Those that don’t risk margin erosion and disengagement.