AI Search Is Changing How Shoppers Find Deals

Consumers are rapidly changing how they discover promotions — and retailers must adapt. From social media influencers to mobile notifications and now AI tools like ChatGPT, shoppers are increasingly using technology to hunt for the best available offers.

In a recent XCCommerce survey, more than 70% of consumers said they are exploring AI tools to help find deals, with nearly a third already using them today. This shift means retailers must ensure their promotions are structured, consistent, and easily interpreted by AI systems. When incentives are fragmented across channels or governed by inconsistent rules, both consumers and AI struggle to understand what offers are actually available.

In this article, Dan Surtees, VP of Strategy at XCCommerce, explores how AI search is reshaping deal discovery and why retailers need unified incentives execution to stay competitive in an increasingly complex promotions landscape.

👉 Read the full article here:
https://ecommercenews.ca/story/retailers-brace-for-ai-search-and-complex-deal-discovery