Grocery Affordability: When Perception Truly Is Reality

Are grocery prices really coming down — or does it just feel that way?

Shoppers say affordability is still their top concern, and perception is proving just as powerful as reality at the shelf. Even as inflation moderates, consumers remain hyper-focused on value, leaning into promotions, private label, and digital tools to stretch their budgets. For retailers, that means price alone isn’t the story — trust, transparency, and meaningful incentives matter more than ever.

You can read the full article here: https://foodinstitute.com/retail/grocery-affordability-when-perception-truly-reality/