A Thought on ESLs (and What They’re Really Pointing To)
A recent article in Grocery Dive on electronic shelf labels (ESLs) highlights an important shift in retail. There is broad…
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A recent article in Grocery Dive on electronic shelf labels (ESLs) highlights an important shift in retail. There is broad…
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Your Customer Is Using AI to Find Better Deals. Are You Ready? Outdoor and sporting goods shoppers have never been…
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Artificial intelligence is rapidly reshaping retail, and its influence is becoming increasingly visible inside physical stores. From smarter product discovery…
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Loyalty — Retailers should meaningfully reward customers for their brand loyalty and engagement. When a shopper feels like a brand…
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Are grocery prices really coming down — or does it just feel that way? Shoppers say affordability is still their…
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Seasonal Promotions Should Be Simple. Why Are They So Hard? Retail runs on predictable peaks: Valentine’s Day, Easter, Mother’s Day, Back-to-School,…
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Omnichannel retailers, no matter the sector, know it is imperative to put the customer experience first. They want to be…
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According to BCG data, online marketplaces account for 67% of global e-commerce sales, a number that will only increase as…
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Do you remember word problems in school? Those tricky mathematical questions asked in the form of story-based, everyday life situations….
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The ways in which retailers incentivize consumers to buy products or engage with a company are forever expanding. Traditional in-store…
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In the modern retail landscape, three key pillars support promotional success: Optimization, Management, and Execution. Each plays a vital role…
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For decades, loyalty in retail was a simple exchange: customers spent, earned points, and redeemed discounts. It worked – until…
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Halloween marks more than a sales spike – it’s a loyalty stress test. Explore how retailers mastering agility and personalization win Halloween and the rest of the Holiday season.
Read morePromotion execution and management are central to the retail experience—driving offers, coupons, loyalty programs, personalization, and clienteling. With billions of…
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The unstoppable rise of couponing, and the industry challenge of enabling it to scale The history of the coupon itself…
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Whether or not the merger happens, it’s a wake-up call for grocers. It may be hard to believe, but we’re…
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If you have been following the news you may have noticed that high grocery prices may be on the ballot…
Read moreHow Value is Created – And Lost – Along the Modern Promotions Journey In the realm of customer experience design,…
Read moreIn a recent series of articles, Grocery Dive looked at a trend in grocery that deserves attention. Grocers of all…
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Over the years, promotion strategies have evolved to become extremely sophisticated. Retailers are faced with the challenge of delivering promotions…
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In 2023, personalization is paramount for retailers amid economic uncertainty. Recognized as a leading vendor of solutions to manage and…
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Without question, it’s far too early to try to predict when this long stretch of historic inflation may finally come…
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Challenging times typically force consumers to make difficult choices As inflation continues to burn strong late into 2022 (and with…
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Driving sales revenue and increasing customer loyalty are two primary considerations when developing your promotion strategy. But what will work…
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Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…
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Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of…
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Not only do coupons have a place in a digital world, they are steadily becoming a vital tool in helping…
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For retailers, the use of promotions is an extremely effective way of driving both revenue and customer traffic. To achieve the…
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The growing influence of eCommerce, kiosks, self scanning and numerous other sales channels is a great opportunity for today’s retailer….
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As retailers use more and more promotions in an attempt to drive sales and customer traffic, the need to control…
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