XCCommerce is the execution backbone that connects the retail technology stack to business outcomes – from in-store to digital.
Our technology-agnostic platform integrates seamlessly across the ecosystem – spanning POS, eCommerce, CRM, ERP, OMS, BI, optimization, loyalty, data platforms and more – to unify incentive strategy and execution at scale.
With decades of in-store expertise, XCCommerce ensures that even the most complex promotions, loyalty programs and personalization strategies are executed consistently across every channel and banner. Through deep integrations and strategic partnerships, we help retailers eliminate silos, accelerate innovation, and maximize the return on their technology and marketing investments – driving profitable growth through smarter, more agile execution.
XCCommerce integrates with any CRM or loyalty platform to turn customer insights into real-time, omni-channel execution. Beyond capturing data or defining rewards, our rules-based engine executes all incentive types, personalization and gamification at scale with control. It provides the flexibility to work alongside any platform (inc. custom builds), agility to adapt offers quickly, and the consistency to deliver differentiated, personalized incentives wherever and however the customers engage.
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XCCommerce integrates with any enterprise resource planning (ERP) system to connect back-office operations with front-end customer engagement. While ERPs manage critical business processes like inventory, pricing and supply chain, XCCommerce extends their value by easily translating that data into actionable, omni-channel incentives. Our rules-based engine ensures promotions, markdown execution, loyalty programs, and personalization strategies align seamlessly with ERP-driven operations – providing the scalability, flexibility and agility retailers need to adapt quickly while maintaining consistency and complete control across every channel.
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XCCommerce integrates with any point-of-sale (POS) system to execute complex, differentiated promotions and loyalty programs without requiring retailers to replace or overhaul existing technology. While many POS platforms restrict offer types to rigid, pre-defined templates – often disconnected from eCommerce – XCCommerce removes those limitations. Our rules-based engine orchestrates the real-time execution of highly configurable, differentiated incentives across every channel and banner. By extending the execution capabilities of the POS, we enable retailers to innovate faster, ensure consistency across the customer journey, and deliver measurable impact at scale.
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XCCommerce connects with any eCommerce platform to overcome the limitations of native promotions and loyalty tools that often restrict retailers to basic discount types or rigid templates. Our rules-based engine unlocks sophisticated, personalized incentives that mirror the complexity of in-store strategies – and ensures consistency across not just web and mobile, but physical channels as well. Our promotion information tools provide full display of promotions for product listing and detail pages as well as feeding third-party search and deal platforms. By extending beyond what eCommerce platforms deliver out of the box, XCCommerce enables retailers to differentiate their customer experience, boost conversions, and deliver omnichannel consistently.
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XCCommerce works alongside order management systems (OMS) to connect inventory and fulfillment logic with real-time promotion and loyalty execution. While OMS platforms excel at orchestrating orders across channels, they often operate separately from incentive strategies. XCCommerce bridges that gap, ensuring that promotions, personalization and loyalty programs are applied consistently from cart to checkout to fulfillment with XCCommerce handling all promotion interactivity from any changes to orders, including subscription substitutions and partial cancellations. By extending OMS capabilities with our scalable, rules-based engine, retailers gain the flexibility and agility to deliver seamless customer experiences without compromising operational efficiency.
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XCCommerce connects with business intelligence platforms to turn insights into action. These systems provide visibility into performance and customer behavior, and XCCommerce extends their value by enabling those insights to directly shape promotions, loyalty programs, personalization and gamification. Our rules-based engine ensures retailers have the flexibility needed to act on data with agility and scalability – delivering measurable results across all channels.
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XCCommerce works with optimization solutions to operationalize recommendations at scale. While these platforms help determine the most effective offers, pricing and strategies, XCCommerce ensures those recommendations are executed consistently across channels and banners. By bridging strategy with execution, we give retailers the ability to adapt quickly, deliver differentiated promotions and loyalty experiences, and create a closed feedback loop where optimization drives results and results drive further optimization.
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XCCommerce integrates with API, ETL and Pub/Sub frameworks to ensure customer, transaction, and operational data flows seamlessly between systems in real time. Whether data is sent or received real time via API, batch-processed through ETL pipelines or streamed via event-driven Pub/Sub architectures, XCCommerce consumes and applies that information to power promotions, loyalty, personalization and gamification. This flexibility allows retailers to connect XCCommerce with their broader data ecosystem, maintain agility as architectures evolve, and guarantee that every incentive strategy is fueled by the most current, reliable data.
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