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XCCommerce in Chain Store Age

A new report featured in Chain Store Age highlights findings from XCCommerce’s 2026 Retail Promotions Study, revealing that more than 70% of consumers are leveraging or exploring AI tools to uncover better deals. While shoppers are open to AI-powered assistance, 42% say they want to maintain control over their preferences.

The study also found that 79% of shoppers are most motivated by simple percentage or dollar-off discounts, and 46% admit they spend more or try new brands when redeeming offers — underscoring the critical role incentives play in driving incremental revenue.

To read the full article, visit:
https://chainstoreage.com/news-briefs/2025-12-23?article=survey-consumers-still-searching-deals-help-ai

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