XCCommerce in Retail Today

In “As AI Changes How Shoppers Find Deals, Promotions Must Evolve,” Dan Surtees, VP of Strategy and Business Development at XCCommerce, explores how AI tools like ChatGPT, Grok, and Claude are transforming the way consumers discover promotions and incentives.

New research conducted by XCCommerce found that 7 in 10 consumers are exploring AI to help locate deals. As shoppers increasingly rely on AI for price comparisons and offer discovery, retailers must rethink traditional promotions. Static coupons and siloed systems can no longer support the demand for dynamic, personalized, and cross-channel incentives.

The article highlights the growing complexity of modern promotions — from gamified rewards and dynamic pricing to AI-exclusive offers — and underscores the need for unified incentive platforms to ensure accuracy, consistency, and margin protection.

You can view the full article here:
https://retail-today.com/as-ai-changes-how-shoppers-find-deals-promotions-must-evolve/