Emerging Trends
Why Promotions Don’t Pay
Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…
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Emerging Trends
The Key to Running Promotions Strategically
Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of…
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Emerging Trends
Do Coupons have a place in today’s Digital World?
Not only do coupons have a place in a digital world, they are steadily becoming a vital tool in helping…
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Emerging Trends
In today’s competitive digital retail world, customers won’t wait!
For retailers, the use of promotions is an extremely effective way of driving both revenue and customer traffic. To achieve the…
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Emerging Trends
The “Holy Grail” for today’s retailer – providing an omni-channel customer experience
The growing influence of eCommerce, kiosks, self scanning and numerous other sales channels is a great opportunity for today’s retailer….
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Emerging Trends
Death by a thousand cuts – Can too many offers undermine your promotion strategy?
As retailers use more and more promotions in an attempt to drive sales and customer traffic, the need to control…
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