Why Outdoor Retailers Need Precision Promotions to Match Grand Brick-and-Mortar Experiences

Outdoor retailers have mastered immersive shopping experiences. From climbing walls and aquariums to fully outfitted campsites, stores like Bass Pro Shops, REI, and Dick’s Sporting Goods know how to create memorable customer experiences.

But even the most engaging store environment can’t overcome a promotion that doesn’t work.

According to XCCommerce’s latest shopper research, today’s consumers expect promotions to be personalized, consistent across channels, and relevant to their needs:

• 75% say personalized offers are important.
• 83% say savings and rewards drive loyalty.
• 50% expect offers to be consistent whether they shop online, in-store, or via mobile.
• 80% value a quality deal over simply the lowest price.

For outdoor retailers, delivering on these expectations is especially challenging. Product assortments range from low-cost consumables to high-ticket gear, regulated products, and items requiring specialized delivery. Generic, one-size-fits-all promotions no longer meet customer expectations—or retailer profitability goals.

The most successful retailers are moving toward personalized incentives, bundled offers, loyalty-driven rewards, and omnichannel promotions powered by modern incentives technology. These strategies help increase basket size, improve engagement, protect margins, and strengthen customer loyalty.

Read the full article to learn how outdoor retailers can create more relevant promotions, improve offer accuracy, and build stronger customer relationships through unified incentives.

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