Emerging Trends

Omnichannel retailers, no matter the sector, know it is imperative to put the customer experience first. They want to be…

According to BCG data, online marketplaces account for 67% of global e-commerce sales, a number that will only increase as…

Do you remember word problems in school? Those tricky mathematical questions asked in the form of story-based, everyday life situations….

The ways in which retailers incentivize consumers to buy products or engage with a company are forever expanding. Traditional in-store…

In the modern retail landscape, three key pillars support promotional success: Optimization, Management, and Execution. Each plays a vital role…

For decades, loyalty in retail was a simple exchange: customers spent, earned points, and redeemed discounts. It worked – until…

Halloween marks more than a sales spike – it’s a loyalty stress test. Explore how retailers mastering agility and personalization win Halloween and the rest of the Holiday season.

The unstoppable rise of couponing, and the industry challenge of enabling it to scale The history of the coupon itself…