Insights

Without question, it’s far too early to try to predict when this long stretch of historic inflation may finally come…

Challenging times typically force consumers to make difficult choices As inflation continues to burn strong late into 2022 (and with…

Driving sales revenue and increasing customer loyalty are two primary considerations when developing your promotion strategy. But what will work…

Promotions are not delivering because they have not kept pace with the way consumers now shop. Robin Coles, Managing Director…

Promotions have become synonymous with price reductions, but this idea is problematic because putting lower prices at the heart of…

Not only do coupons have a place in a digital world, they are steadily becoming a vital tool in helping…

For retailers, the use of promotions is an extremely effective way of driving both revenue and customer traffic. To achieve the…

The growing influence of eCommerce, kiosks, self scanning and numerous other sales channels is a great opportunity for today’s retailer….

As retailers use more and more promotions in an attempt to drive sales and customer traffic, the need to control…